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June 4, 2024

Episode 137: UncleDad and JustMike "Live" at Cali Roots Arts and Music Festival 2024

Episode 137: UncleDad and JustMike

This episode is brought to you by Skyline Smart Energy.
In this exciting episode of Uncle Dad Talks, join Uncle Dad and the Magnificent Mike as they explore the vibrant California Roots Art and Music Festival in Monterey, California. They dive into t...

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UncleDad Talks

This episode is brought to you by Skyline Smart Energy.

In this exciting episode of Uncle Dad Talks, join Uncle Dad and the Magnificent Mike as they explore the vibrant California Roots Art and Music Festival in Monterey, California. They dive into the festival's unique blend of art, music, and cannabis culture, interviewing several notable guests along the way.

Meet Calee Dunlap, an incredibly talented muralist whose art captures the essence of nature and emotion. Discover the world of cannabis with Matt Shotwell, the star of Discovery Channel's "Weed Country," and Chris from Lowell Herb Co., a brand known for its classy cannabis products. Lastly, hear from Dustin Moore, co-founder of Embark, as he shares insights into the cannabis industry and its challenges.

This episode is packed with engaging conversations, personal stories, and insights into the art and cannabis scenes, all set against the backdrop of one of California's most beloved festivals. Don't miss out on this fascinating journey through Cali Roots!

Chapters

00:00 - Skyline Smart Energy

01:10 - California Roots Art and Music Festival

02:24 - California Great Cannabis Companies

03:42 - The Influence of Art and Music

04:46 - A Night in Heaven

04:57 - Gattaca and Favorite Quotes

05:08 - Introduction by Dave Mandel

05:28 - Uncle Dad and Magnificent Mike

05:41 - Meet Wes Finley of Revolution

06:26 - Monterey’s Weather and Seasons

08:55 - Drumming Influences

09:14 - Drummer from System of a Down

10:07 - Favorite Venues in the States

11:06 - Favorite Aristotle Quote

12:10 - Interview with Wes Finley

12:26 - Collaboration with Barb Ridge

14:08 - Creating Reality TV

16:52 - Introduction to Matt Shotley

17:18 - Weed Country Documentary

17:50 - Midzotics Brand Introduction

18:11 - Experience in Media and Design

20:31 - Reality TV Storytelling

21:24 - Reality TV Challenges

22:15 - Lowell Herb Company Brand

24:37 - Midzotics on Instagram

25:33 - Lowell Herb Co and Chris

26:20 - Classy Packaging of Lowell Herb

27:38 - Distribution Company Partnerships

28:16 - Weed-Infused Coffee

29:25 - VP of Sales at Lowell Herb Co

31:02 - Uncle Dad and Mike at Cali Roots

32:21 - Interview with Callie Dunlap

32:42 - Introduction to Sea Like the Ocean

33:17 - Self-Discovery and Identity

37:50 - Online Art Presence

40:45 - Welcoming Avelino to the Scene

41:28 - Artistic Journey and Growth

43:34 - Unique Artistic Logo Design

46:33 - Finding Art Online

47:17 - Favorite Mexican Dish

49:45 - Introducing Callie Dunlap Art

50:11 - Artistic Evolution and Experience

52:37 - Artistic Style Description

56:30 - Impact of Art on Viewers

58:10 - Artistic Impact and Inspiration

59:36 - Growing in the Cannabis Industry

01:01:48 - Battling Cannabis Stigma

01:04:44 - Differentiated Cannabis Experience

01:04:57 - Cannabis In Live Events

01:06:06 - Fun Cannabis Snacks and Movies

01:09:17 - Connecting with Embark Supply

Transcript
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Start your path to energy independence today. Guy Lyons Smart Energy.

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What up, everybody? Uncle Dad here, hanging out with the one and only,

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the Magnificent Mike. What's up? Magnificent Mike in the house.

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Don't you love that? Don't you love how I just hype you up every time I see you?

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It's good to have people that hype you up that are around. So,

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yes, thank you. All right. Your turn, your turn. Hype me up. I'm with the...

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Exuberant uncle dad oh hell yeah

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we don't really need a show that's all we got uh peacocking

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and all peacock at all yes hey so we're here at the california roots art and

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music festival in monterey california uh what's your feeling right now how you

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feeling are you feeling the vibe are you vibing out are you are you wang chung

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and tell me i'm wang chung into the vibe yeah i mean it's uh this,

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This is the third year I've been here.

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You know, we have a Bart Bridge booth selling hats, but mainly this time we're

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here doing support for Callie, Callie Dunlap, while she paints a mural.

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She's one of the few muralists here at the event, so it's exciting to support her. Of course.

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We love Callie. The audience loves Callie, and we'll talk to her later on today as well.

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But she's doing an awesome mural, which we'll have pictures of

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and we'll put it in the promo flyer i'm sure we should

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uh put process photos of you know

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how it looks throughout the days because it you know she

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starts on uh friday today it's

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a three-day festival without really uh an

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end result in mind it kind of comes to be throughout the days and influenced

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by the music and the people and all the things so we'll post process like the

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work work and process pictures i love that i absolutely love I love that and

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besides the amazing art, the amazing music,

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there's a lot of something here that we don't talk about too often or we haven't

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in a while and that is the California great cannabis company or companies, I should say.

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What do you think? We're gonna do some cannabis talking today.

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There's a lot of cannabis companies now, right? There's a lot.

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But yeah, I have a.

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A very small window of time where I deal with cannabis for myself.

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And that's usually to help me go to sleep. Which, if anyone's listened to our

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past episodes, they would know.

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And if you didn't, well, now you know. But yeah, let's talk to them.

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Yeah, we're going to do some cannabis chatting. It's going to be great.

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We're also going to have some other...

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We're going to have a musician on. That's exciting. I'm not going to reveal

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who that is, even though they know who it is already.

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But we're not going to reveal who it is, on Mike at least. and we may have more

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musicians too, we'll figure that out but definitely a lot of candidates to chat

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a lot of artists to chat because there's a bunch of great artists here you know

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them more than I do, a lot of great artists,

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there's several great local to the Monterey area artists here and California

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roots or also Cali roots as most people say now,

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used to be more art influenced and there's still just in our eyesight here Here

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there's three or four muralists right here on this strip.

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But I guess they used to do it on the stage while the musicians were playing.

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And so, you know, now they're on the side, which is kind of cool because now

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they can interact with, you know, with the attendees and stuff.

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Yeah, it makes it more interactive, right? That's how they build them is interactive artists.

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So I think it's really cool that you can come see the artists,

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hear an airplane go by, and then also be able to chat with the artists.

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Like, I mean, what more could you want? And you could smoke some weed.

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You can smoke some weed and you can listen to the plane. Hey,

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that's a night in heaven if you ask me.

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But before we wrap up this quick little intro here, I wanted to quickly ask you something.

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What is your favorite Aristotle quote?

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The last one. It's always the last one. All right, everybody,

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we'll be right back after this break.

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Hi there, this is Dave Mandel. I'd like to think you know me as a writer for

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Seinfeld and curb your enthusiasm or Veep or even Eurotrip or,

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I don't know, The Dictator or Clerks.

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But you probably know me from Cat in the Hat. Oh, well.

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Anyway, you're listening to Uncle Dad Talks.

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All right, everybody. We are back. Uncle Dad here with, of course,

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my man, Mike. Mike, say hello. Hello, hello.

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Mike, we have a very handsome guest right across from you. Two handsome people.

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I'm very lucky to be a part of the sandwich right now. know.

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So let's give it up for the man, the myth, the legend, Wes Finley of Revolution.

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How are you? I'm very good, my friend. Thank you. I cannot tell you how excited

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I am to have you on, Mike. You are more eager than I could ever imagine.

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So I'm going to hand the mic to you and you're going to take the keys and drive, my friend.

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Thankfully, it's a short drive. Yeah, Wes, thank you for talking to us.

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So Cali Roots, you guys always headline. Is there a feeling when you guys come

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to this event specifically that always keeps you guys coming back?

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Because I've seen you guys perform, and I've been in the crowd.

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And everyone loves you guys here.

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So what is it about this event that you guys always just lock it in and rock it?

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It yeah there's a couple things um the first would be

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our our relationship with the promoters uh dan and amy

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we've been doing shows with them before cali roots was conceived

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um so like we did shows in

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guam together and hawaii and stuff so um we just

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go way back with them and always work well together um so

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when they want to put on this festival we are obviously like obliged

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to do that and um yeah second reason for me

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would be that monterey is my hometown i actually live like two

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miles from where we're standing right now so this is like

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a big you know a big hometown show for me where i can have my family and

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friends be part of the festival situation not have to leave their

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houses too far and um get to see me in action

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so yeah so you so you still live here in in monterey area yeah i could bike

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over here if i wanted to so let me ask you this i monterey is beautiful and

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and when it's sunny it's like heaven here does does the 80 of the year where it's cloudy.

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And gray bother you at all or you you take it

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all yeah when you when you grow up you know in the in the fog

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and cold like that's just what you become accustomed to

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and you actually miss it like so like when the band you know started in

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santa barbara and when i lived there for 15 years and i

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actually started missing like being cold or missing fog

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or season so that was one of the things that drove me back to to moving back

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to monterey is like having experiencing those deeper seasons a little bit more

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and yeah I welcome it now like jacket weather whatever you know like I'll walk

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out in a shirt and people be wearing like tourists will be wearing like three

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layers and I'll be like what you know so it's something you get used to too so yeah.

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All right so you're you're the drummer you're the heartbeat of revolution what other drummers are

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there other drummers that you look up to that you're influenced by

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or that got you into even doing drumming yeah

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so when i you know coming up i didn't really listen to

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a lot of reggae it was more like i got exposed to when from the

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other guys when we started the band so a lot of the drummers i look

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up to are like heavy rock drummers and that's what i kind of listened to in

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my free time um in indie rock so and and like the the drummers i look up to

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are like in obscure bands too that like aren't as popular as us which is kind

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of funny so it's like these guys are so talented but like they only draw a few

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hundred people or play like these small dingy clubs so,

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it's always fun seeing my favorite bands in like really small places it's i

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don't my typical aisles aren't like the you know like rolling stones or like

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the doors or like whatever whoever else you know, most people might mention.

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So I, I enjoy having obscure influences.

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Have you heard of the band charred walls of the damned? I can't say I have. I might be too obscure.

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It sounds very obscure. What about system of a down? Have you heard of them?

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Yeah, we've played a couple of vessels with them.

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John, the drummer is a, is a friend of ours. He's also, he's the big in the comic book scene too.

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So, so yeah, the band is obviously a lot of, of kind of reggae influence.

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Influence so when you weren't really

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big into reggae how like how was it

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to you to to fit that because it's a very distinct style how

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was it for you to fit that into what you were already doing yeah

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i mean like most bands that start out you just are playing covers

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so you're just learning songs and then in that

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process you're learning like the traditional reggae beats of

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which there's like you know a handful of like really staple beats

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and rhythms so um

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that's that's an easy introduction in that sense but yeah just exposure over

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time and then like finding you know the artists that I specifically like reggae

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artists that I like and that type and certain songs and versions of reggae that

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I like that were different than the other guys so you know I started to find

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my own identity within reggae itself.

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It's beautiful like music it's just no matter what like if you're if you're

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if you're a musician and and you appreciate the culture you can find your way

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and you guys blend it together so well and it's always so beautiful to see to

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see the people just appreciate you guys so much,

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what's we i like to ask this a lot what's i

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always say the top three but what's one of your

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favorite venues to play in in the states in

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the states i mean the go-to answer is red rocks right it's

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just like this natural amphitheater that's people like we'll

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go just to not even see a show just to run the stairs or like you know see the

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natural history of it so i'd say that and then like the santa barbara bowl is

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it's our hometown where the band started so and that venue is beautiful in and

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of itself i call it like red rocks junior sometimes because it's also cut into the hillside and has

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a natural acoustics to it. So I would say those two.

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Right on. We got to go there. You have something to say, Uncle Dad?

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I do. I'm curious. Do you read Aristotle?

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No, sir. Okay. Well, is there any quotes that you like to live by when you perform?

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There's a scene in the movie Gattaca that sometimes I think about,

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and it's towards the end of the movie,

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but there's essentially two brothers that try to compete against each other

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they're swimming as far as they can out into the ocean and whoever gets chicken has to turn back,

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does and and at the end one brother

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knows he's going to die so he just keeps swimming and he always says i never

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saved anything for the swim back and it's just that just means like you know

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going as hard as you can and not you know just keep pushing yourself i love

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that have you seen that movie by the way i i've seen parts of it yeah matthew mcconaughey right,

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Jude Law and Ethan Hawke. I

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always get Ethan Hawke and Matthew McConaughey messed up for some reason.

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Am I weird in that? I get Jude Law more than Ethan Hawke mixed up with Matthew

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McConaughey. I'm with that one. Clearly.

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Well, Wes, thank you so much for talking to us.

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It's also cool that we get to do for Barbraids, we get to do hats for you guys.

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And so how does the story go?

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Go you you got some hats from us at a festival or.

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A market somewhere or like how did you find us yeah

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i always tell that story actually you guys were here uh doing the

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artichoke festival in the same fairgrounds where we are now and

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uh and you guys had heard a rebel or i think our friend maybe

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uh said hey that was a guy in revolution and so we came back and

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and met you guys and i was like oh we gotta start working together and

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then i think that's where it took off but it's it's always a pleasure going

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back and forth with you on the art and um trying to

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to do something different each time and i know the the fans love the hats

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so thank you yeah it's cool to be here and like just see

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them randomly out and about and like some of the older ones the

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newer ones yeah what's i i enjoy seeing it out and about in

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the world like i'll be at an airport i'll be in another state and i'll

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see when i'll be like oh that's crazy man like that's barb ridge hat do

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you know that you know like and it's just they're just wearing a hat to them but it's

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like i know like the deeper history and like you know

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how humble the beginnings are and stuff so it's cool

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to see that well humble beginnings always i

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think equates a humble continuation of

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success right and and you appreciate anytime someone

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listens to your music someone wears your hat someone listens to our

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podcast you appreciate it all because it it's

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hard to like be successful in in any of this stuff

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you know like none of us have to work silly day jobs and and just you know we

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get to do what we love right and so it's it's always appreciative and so it's

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a pleasure to work with you and we have some really cool new uh designs coming

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out with you guys yep happy to have them.

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Well, Wes, and where can the audience find you or Revolution or the whole doo-wop?

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Yeah, I'm at Wes Strummer on Instagram.

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And, you know, bands on Instagram, Facebook, all the usual socials.

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So it should be pretty easy to find.

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And the band's also touring everywhere. Yes. And I got one last question because

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I like to make things a little fun here.

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What's your favorite Bruce Willis movie? movie well die

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hard is always funny right because people argue whether it's a

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christmas movie or not so that's always a point

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of contention which is fun to talk about so i mean

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but pulp fiction though you know like that was you know

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just the movie itself is great and the fact that he has

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a role a big role in it is pretty clutch so probably that probably pulp fiction

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oh so does he know about your love for uh bruce willis i i doubt you know about

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my love for bruce willis but show show well maybe i'll show you uh i have a

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bruce willis tattoo i'll show you on on sunday,

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damn you more tattoo you had to get covered up i had an ashton kutcher uh.

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But have you seen the bruce willis roast comedy

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central was a few years ago have you seen it no i haven't seen that

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one there's a great so you know when you watch

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a roast at the end the person who's getting roasted gets to come

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up and roast everybody else and he

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ends the roast with for the record die hard

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is not a christmas movie it's not an action

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movie and then he gives the look it's a bruce willis movie so he he answered

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the question but didn't quite answer it yeah well he did you know he he does

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what he does right anyways wes thank you so much man you're awesome it's an

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honor to just chill with you and chat and talk about all the things and crew

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including Bruce Willis.

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And I can't wait to watch you guys perform and then see the hats that come out

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and see your continued success.

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Stoked to play here and to have you guys watch our set and happy for the hats

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that are about to come out too.

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And happy everything, right? Yeah. All right. Uncle Dad here hanging out with Mike.

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We just got done doing a wonderful interview and give it up to Mike,

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everybody, for killing it as he does.

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I'm usually just here to say dumb things on the side. And I appreciate that

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you noticed that I can be real.

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You are real. Some would say too real. Yeah, some would say.

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But that was great. great honestly uh west is such a nice kind

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dude and i one day we can have maybe more members

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of revolution on if that's possible well we'll see i like to put that out in

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the ether yeah put it out there that's you know that's how things come to be

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exactly and now we're going to start our journey into cannabis chatting we're

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going to talk to matt shotley who is the executive producer of a TV show, 2013,

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the very first ever marijuana-based reality show called Weed Country.

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When you say marijuana-based reality TV show, what does that mean exactly?

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I'm going to have Matt tell you. Okay. That's probably better. Yeah, exactly.

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So it's really exciting. And that show was actually on Discovery Channel for

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about two years, I believe.

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So very exciting. And let's go get that going on because we have a long chat,

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a long day of Cannabis Chats, and I'm so excited because I love weed. Yes, you do.

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We'll be right back, everybody. I guess I better let my dreads out. I love it.

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All right, Uncle Dad here hanging out with Just Mike. Just Mike,

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say hello as always. Hello, hello.

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Mike, we're talking about something pretty fun right now. We're talking about

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one of my favorite things in the world.

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Would you agree with that? It is one of your favorite things.

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It totally is, and we're talking about the beautiful world of cannabis,

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And we are with a man, the man, the myth, the legend, the icon himself.

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Give it up for Matthew or Matt Shotwell. That's right. Hi, I'm Matt from Midzotics.

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Thanks for having me. Thank you for coming on.

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Of course. No, I love participating in any media and getting our story out there

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and just connecting with people in different forms of media. So thanks for asking.

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Yeah, of course. You know, the first thing you said to me that really stood

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out was that was awesome.

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You were like, I'm camera ready and I'm mic ready. And you don't meet a lot of people like that.

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And I think that's such a great skill to have. So thank you for being 100 for

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that. Oh, yeah, for sure. I grew up on TV.

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I've been an actor since I was a child. I've done acting as

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an adult too and if you are

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a fan of cannabis content then you've probably seen my

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show on Discovery Channel called Weed Country it's the

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most watched worldwide marijuana documentary ever made so the OGs know me for

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that but the younger generation knows me as the king of mids for midsotics and

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I didn't really fit in here at Cali Roots in my race car outfit so I went and

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got my hair did and now I do fit in so I love that I love that so let's talk about that really

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quickly. You did a reality show, right? A reality show or documentary?

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Docu-reality, a brand new category of content, which was a documentary about

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me and some other characters in the show, farmers, the cops,

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a kid with cancer, a doctor.

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And then it's also a reality in that, a reality series in that there's a little bit of the drama.

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There's a little bit of storyboarding as well, but the genesis of everything

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happening was true and revolved around me getting raided by the feds and going

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to jail in 2012 for opening up the first suspensory in downtown Vallejo.

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And I filmed and documented the entire process, pitched it to them. They said, no.

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Then I got ready to went to jail. Then they said, yes, with jail he's at.

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And then we got a budget for a show. I got to co-create it, co-produce it and co-star in it.

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Wow. Mike, he does a lot just like you do. Well, I was going to ask,

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is this something that you pitched or is this something that people came to

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you, but you said you pitched it.

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So did you have to reenact getting arrested in the jail or no?

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No, I didn't have to reenact anything because we had all of it on camera because

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we were filming everything, actively filming and pitching and making DVDs,

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pitch reel, sizzle reel, storyboarding out the episodes. So we already had two

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years of content in the can.

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Then the feds showed up, and they didn't know that they were on camera.

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Yeah, so I have it all. I have it all. And then green light the show with a

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budget, bring in all the ensemble characters.

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I go meet a farmer to get some packs after my shop gets shut down.

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Then the police are following me. I'm fighting with my girlfriend,

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arguing with farmers over prices, and they think I'm a city boy that's hot who just got raided.

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So there's a little bit of a drama going on in there as well.

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So that's where they sow in that drama by bringing a big cast of characters

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in and having us interact with each other But we all had our own stories as

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well that we brought together to make a show.

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Wow, that's incredible So, you know, we we haven't really talked to me people

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who've done reality reality show work Let me ask this did you ever find it to be a challenge to be?

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Maybe like a character of yourself or did where you always come in and just always being yourself

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uh in that show i kept it 100 and that's

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why a lot of people didn't like it but you know

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i was like i'm breaking the law on tv so what you know

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what i mean and then um but they did you know um

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set me in situations that that um would naturally produce some uh antagonists

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protagonist situations and that's the beauty of tv and and that you can create

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something that you want and present it in the way that you want it to get people to be engaged.

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You know what I mean? Sometimes the real stories are actually better than the ones they conjure up.

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You can't tell every story, though. You have to tell only a couple stories.

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Yeah, I think it's always about storytelling, right? It's having the select

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moments to get it out there. Would you agree with that?

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Yeah, and I've always been curious about reality TV.

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Like, how much of it is real? Is there like a kernel of truth?

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And I guess there's writers, I would assume.

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Or they just say, oh, that seems interesting. Please embellish that more.

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And then they hit record. Is that kind of how it works?

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Generally, yes. Yes, they will say that you two are going to talk about this

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subject and then we're just going to see what happens.

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We want you to be a be a jerk to him and try to elicit a response and then let's

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just spitball and see what happens. Now, in my case, I had a mission.

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I did get raided. I did go to jail. My shop was shut down. The feds were on my ass.

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And what did I need to do? I needed to go get more weed.

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So I went to go meet a particular person who was already prearranged, but had his own story.

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So then you put two characters together who were both have their own story.

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And then we now have a story together and then we have

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the cops following me so them in are they really following

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me and then they're busting another farm switch to another story somewhere

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else let's go back to matt's story in vallejo let's go

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back to the guys getting raided over here and now you have multiple

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storylines going on and so it resonates

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with different people farmers watched for the farmer stuff city people

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hustlers and trappers and retailers watched because of my

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story and then people who were empathetic to cancer and

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like the sickness side of the healing properties of cannabis watched for

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the kid and in the doctor side of it so there

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was a law enforcement element in the show as well for people who

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don't like we don't see these weed idiots get busted you know what i mean so

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it was really one of the best weed tv shows ever made in world history and we

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got you know a nice budget for we had a helicopter following my porsche driving

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through fucking humble which pissed everybody off then i became persona non

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grata and they didn't want me up there and it caused problems for me in the

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industry but somebody had

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to make the first marijuana docu reality and it was me wow what

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a story i love that now what are you what

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do you got going on now these days well now we have our brand midzotics

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we are all about the middle class thousandaire flex

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00:23:23,440 --> 00:23:29,180
and we are self-funded family business known as a hype brand affordable buyer

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00:23:29,180 --> 00:23:33,840
for the cost-conscious custody we're here at roots in the equity trade network

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00:23:33,840 --> 00:23:37,700
the lounge and we're selling our live resin disposable vapes here at this show

377
00:23:37,700 --> 00:23:40,840
but we We have a full menu of products that we sell in stores in California.

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We're also in the New Mexico market and Washington, D.C. market now. Wow.

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Mike, I know this is almost blowing your mind right now. Yes. Well, yeah.

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I mean, I didn't even know until he told me before we came over here that there

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was a reality show about weed. And so...

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But also, let me just say this. I also lived in Vallejo for a short amount of time.

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And Vallejo is almost like a third world country.

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Especially at like 5 o'clock on, what is it, Solano? On a Friday?

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Sonoma. Sorry, Sonoma. Yes. On the blade. On the blade.

386
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Apparently you know what I'm talking about. Yes. I live two blocks from the

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blade. All the ladies of the night know me as Freckles.

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Oh, okay. I like that. Go fuck with Freckles.

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00:24:28,268 --> 00:24:31,468
Don't fucking freckles. You know what? I can't. That's like, that's amazing.

390
00:24:31,648 --> 00:24:34,948
So before we wrap up here, where can my audience learn more about your products,

391
00:24:35,008 --> 00:24:37,228
learn more about you and where can they buy your product?

392
00:24:37,408 --> 00:24:41,808
So we're heavy on Instagram at mid Zodiac, spell it all the way out. We're shadow band.

393
00:24:41,888 --> 00:24:44,348
There's a couple of copycat pages cause we're fucking killing it.

394
00:24:44,548 --> 00:24:46,468
So you can follow me personally.

395
00:24:46,828 --> 00:24:49,788
Shotwell, my last name, legal trapping on Instagram.

396
00:24:50,408 --> 00:24:53,128
And we also do riff raffs brand for him too.

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If you're friends with riff raff, the rap we do here, and you can find us in

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00:24:56,108 --> 00:24:59,848
stores around the Bay area, midxotics.com if you want to see our merch,

399
00:25:00,728 --> 00:25:03,608
so yeah I love it go check them out great

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00:25:03,608 --> 00:25:08,328
stuff and Mike do you have any last words your whole outfit the colors it's

401
00:25:08,328 --> 00:25:12,948
great you know you look like you're ready to change a tire on a car a NASCAR

402
00:25:12,948 --> 00:25:19,288
maybe for you know like in days of thunder but hi but hi yes I love that thank

403
00:25:19,288 --> 00:25:22,568
you guys thank you so much for taking the time and everybody we'll be right back after this break,

404
00:25:23,663 --> 00:25:25,503
All right, everybody. Uncle Dad here hanging out with Mike. Mike,

405
00:25:25,523 --> 00:25:29,023
say hello. Hello, hello. So, Mike, we're talking about another one of my favorite

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things in the world, as always, cannabis.

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We talked about it earlier. We're talking about it some more.

408
00:25:33,743 --> 00:25:36,623
And we're actually with somebody who represents one of my favorite brands in

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00:25:36,623 --> 00:25:39,223
the entire world, Lowell Herb Company.

410
00:25:39,323 --> 00:25:41,943
Or is it Herb Co. now? It's Lowell Herb Co. Yeah.

411
00:25:42,383 --> 00:25:44,823
Absolutely amazing. We're with Chris. Chris, can you tell the audience your

412
00:25:44,823 --> 00:25:46,083
position and what you do for?

413
00:25:46,743 --> 00:25:49,823
So, I'm a VP of sales. I've been with the company since 2018.

414
00:25:50,223 --> 00:25:53,023
I run the entire sales team all throughout California.

415
00:25:53,323 --> 00:25:58,643
Wow. So when you came on to this brand, I feel like Lolo Herb has just been blowing up recently.

416
00:25:59,223 --> 00:26:02,163
When you came on, did you ever see the trajectory of where it would go,

417
00:26:02,283 --> 00:26:04,123
or you just knew it was a good product?

418
00:26:04,603 --> 00:26:08,323
We just focused on quality. We're one of the first that had actually a real

419
00:26:08,323 --> 00:26:09,363
nice, classy packaging.

420
00:26:09,683 --> 00:26:13,263
A lot of times when I meet customers, they say it was the first product they

421
00:26:13,263 --> 00:26:14,703
ever bought at a retail dispensary.

422
00:26:14,943 --> 00:26:20,743
So I think the focus on quality, customer service, I knew we were going to win long-term.

423
00:26:20,983 --> 00:26:23,083
Yeah, absolutely. And you know, You know, it's funny. I was telling him earlier

424
00:26:23,083 --> 00:26:26,763
off, Mike, that what I find your packaging and your overall product,

425
00:26:26,963 --> 00:26:28,443
to me, it's the gentleman's choice.

426
00:26:28,823 --> 00:26:31,403
You know what I mean? And I don't mean that like, you know, as picking one sex

427
00:26:31,403 --> 00:26:34,243
or the other, but it's the classiest choice to choose, right?

428
00:26:34,483 --> 00:26:38,603
Now that concept, was that always the initial idea or was that something that grew throughout time?

429
00:26:38,983 --> 00:26:43,043
Yeah, we wanted to kind of break the stigma where Canvas was about five years ago.

430
00:26:43,203 --> 00:26:45,503
And this is something that you could just pull out of your pocket.

431
00:26:45,623 --> 00:26:48,663
You could put it, throw it out at a party, and it's just going to have that

432
00:26:48,663 --> 00:26:53,503
more upper classier type feel than what But Prop 215 packaging originally was,

433
00:26:53,623 --> 00:26:55,563
whereas, you know, Mylar is baggies.

434
00:26:56,003 --> 00:27:00,083
Yeah, lots of plastic bags. Mike, you know, you're a graphic designer.

435
00:27:00,343 --> 00:27:02,663
What are your thoughts on their packaging? Yeah, well, so, yes.

436
00:27:02,843 --> 00:27:05,923
Hi, I'm Mike, Chris. And, yes, also a designer.

437
00:27:06,243 --> 00:27:11,643
And so with the packaging, is that something that you guys sought out a designer for?

438
00:27:12,643 --> 00:27:16,883
I'm always fascinated about, like, how design of a company comes to be.

439
00:27:16,963 --> 00:27:20,423
Like, how did it come to be with that? Was that something you set forward?

440
00:27:21,183 --> 00:27:23,283
Or was that something that the designer brought to you guys?

441
00:27:23,783 --> 00:27:27,043
That was actually the vision of the original CEO.

442
00:27:27,903 --> 00:27:31,763
The story was he kind of had it on his computer. He kind of brought it out to

443
00:27:31,763 --> 00:27:34,423
the marketing department. And it kind of just spitballed from there.

444
00:27:34,843 --> 00:27:38,863
So, yeah. Oh, wow. Okay. So, you have lots of products now.

445
00:27:38,923 --> 00:27:41,983
Now, I didn't realize, are you guys owned by different brands?

446
00:27:42,003 --> 00:27:43,563
Or is this partnerships with different brands?

447
00:27:43,863 --> 00:27:46,443
Yeah. So, we're also a distribution company.

448
00:27:47,323 --> 00:27:51,403
So, we distribute for about 20 other brands right now. These are some of our

449
00:27:51,403 --> 00:27:52,843
brand partners here at the show today.

450
00:27:53,903 --> 00:27:56,843
So we kind of have something for everyone. Like we have blunts now,

451
00:27:57,083 --> 00:28:00,123
even coffee, infused joints.

452
00:28:00,503 --> 00:28:04,283
So, yeah, just wanted to have something for our retail partners to hit every

453
00:28:04,283 --> 00:28:07,283
single demographic and every menu item.

454
00:28:07,523 --> 00:28:10,903
So can we talk about, or do you have something to say? I'm just going to say, you mentioned coffee.

455
00:28:11,043 --> 00:28:14,583
You guys are serving weed-infused coffee here at the booth. I've never,

456
00:28:14,803 --> 00:28:16,103
I've been to a lot of festivals.

457
00:28:16,443 --> 00:28:20,083
I've been to Burning Man, I've been to all the things. I've never been anywhere

458
00:28:20,083 --> 00:28:22,443
where I've seen anyone serving,

459
00:28:23,448 --> 00:28:26,888
marijuana infused coffee like that is so i

460
00:28:26,888 --> 00:28:29,548
think it's dope now that that concept what how

461
00:28:29,548 --> 00:28:32,668
does that process work do you know uh so this

462
00:28:32,668 --> 00:28:35,448
is one of our brand partners so we don't own it but we distribute and sell

463
00:28:35,448 --> 00:28:40,768
for them but yeah the concept's cool it's a k cup sell one single serve they

464
00:28:40,768 --> 00:28:44,348
also have 100 milligram bags that are ground coffee that they sell at the dispensary

465
00:28:44,348 --> 00:28:48,628
but for ease for the show you know to keep lines down we just have the self-serve

466
00:28:48,628 --> 00:28:53,028
station with the pod i say it's a a whole nother way to wake and bake, right?

467
00:28:54,028 --> 00:28:56,988
It's literally waking and baking. I love that. Mike, you know what that means?

468
00:28:57,388 --> 00:28:58,808
I think you should try it on there.

469
00:28:59,428 --> 00:29:02,628
Well, no, because if I try, I'm just going to stare at the wall for the rest

470
00:29:02,628 --> 00:29:05,408
of the time we're here. So I can't do that yet. Yeah. Oh, okay.

471
00:29:05,908 --> 00:29:09,808
So before we wrap up, can you tell our audience where they can find the products

472
00:29:09,808 --> 00:29:11,288
or where they can connect with the brand?

473
00:29:11,908 --> 00:29:15,948
Yeah. So, I mean, we're in about 400 retailers across the state.

474
00:29:16,008 --> 00:29:19,148
If you're looking for a local shop out in Salinas or Seaside.

475
00:29:19,268 --> 00:29:22,848
The Reef carries pretty much our full lineup of products, the coffee,

476
00:29:22,988 --> 00:29:25,108
the pre-rolls, the vapes, everything that we have.

477
00:29:25,308 --> 00:29:27,888
Awesome. Honestly, everybody listening, you guys have to listen.

478
00:29:28,288 --> 00:29:30,988
You have to get it because seriously, I believe Lowell Herb,

479
00:29:30,988 --> 00:29:34,888
in my opinion, is the best brand, period, in cannabis.

480
00:29:35,228 --> 00:29:37,348
And I really mean that. I'm not just saying that because you're on the mic.

481
00:29:37,628 --> 00:29:40,668
I absolutely mean that. This is the number one thing I only buy.

482
00:29:40,868 --> 00:29:43,648
And if a dispensary stops carrying that product, I will go to

483
00:29:43,648 --> 00:29:46,388
another other one just to get that so thank you so much for

484
00:29:46,388 --> 00:29:49,648
your time really appreciate it awesome thank you very much hello everybody

485
00:29:49,648 --> 00:29:52,688
this is day three of cali roots and you're hanging out with uncle

486
00:29:52,688 --> 00:29:57,428
dad and of course the man the man with the sweat the sweetest jackets the one

487
00:29:57,428 --> 00:30:02,348
and only mike hampton it's day three but it feels like it could be day 20 doesn't

488
00:30:02,348 --> 00:30:05,788
it always feel like the case when we do any of these events uh yeah yeah well

489
00:30:05,788 --> 00:30:12,228
you know one day at a festival like this is equivalent to of five days in real life.

490
00:30:13,268 --> 00:30:16,728
I think you're right, especially when you're walking back and forth trying to

491
00:30:16,728 --> 00:30:19,768
get somebody to do an interview, trying to figure out where we're doing the

492
00:30:19,768 --> 00:30:21,288
interview, and then you make it happen.

493
00:30:22,088 --> 00:30:23,668
And you're also working a booth.

494
00:30:24,668 --> 00:30:28,048
Yeah, exactly. It's usually how it is, too. Usually you are at a booth,

495
00:30:28,688 --> 00:30:32,328
you pull aside, and vice versa, then there you go, right? It's always a working

496
00:30:32,328 --> 00:30:33,828
thing for you. But you know what?

497
00:30:34,208 --> 00:30:36,408
I know you wouldn't have it any other way because it's such a fun time.

498
00:30:36,968 --> 00:30:39,928
It's a fun time. And, you know, working a booth here,

499
00:30:39,928 --> 00:30:45,428
you also have to kind of meet people on the level that they're out here and

500
00:30:45,428 --> 00:30:52,348
most people at a festival like this are in some type of way so you must be in

501
00:30:52,348 --> 00:30:57,728
some type of way to meet them on some level or you have to be a really good actor,

502
00:30:58,428 --> 00:31:00,788
you know I like to believe I'm really good actor.

503
00:31:02,527 --> 00:31:06,807
You are. Thank you. Somebody did call me earlier, Drama Queen.

504
00:31:07,587 --> 00:31:12,807
I'm figuring it all out today, actually. You son of a bitch.

505
00:31:13,767 --> 00:31:16,847
So we are going to interview some artists. Do you want to say who they are now,

506
00:31:16,927 --> 00:31:19,387
or do you want to wait until we introduce them? Yeah, we'll let them introduce themselves.

507
00:31:19,667 --> 00:31:24,227
So a big part of Cali Roots is the music, but also the artists.

508
00:31:24,567 --> 00:31:29,687
And so there's a lot of local artists to the Monterey Bay area.

509
00:31:29,687 --> 00:31:32,727
And uh it's it's

510
00:31:32,727 --> 00:31:35,967
always been a big part of this festival so i think

511
00:31:35,967 --> 00:31:38,847
it's it's almost more important for me because i'm

512
00:31:38,847 --> 00:31:42,007
an artist to promote visual artists

513
00:31:42,007 --> 00:31:46,727
i love it now can i ask you a question before we go people told me this and

514
00:31:46,727 --> 00:31:51,647
i'm curious what you think am i an artist too are you an artist do you what

515
00:31:51,647 --> 00:31:56,867
do you think i i want to say yes but not a visual artist you're not a visual

516
00:31:56,867 --> 00:31:58,987
Yeah, you don't do visual art.

517
00:31:59,527 --> 00:32:04,147
I do audio art. Audio art. Is that a thing? Is that a thing? I'm asking you.

518
00:32:05,347 --> 00:32:09,387
We're going to have to look this up. Well, don't ruin my... I was like,

519
00:32:09,407 --> 00:32:11,647
yeah, I'm an artist, sure. Now I'm like, oh, maybe I'm not.

520
00:32:12,247 --> 00:32:16,747
I mean, you know, art, what is art? What is art indeed? It's a...

521
00:32:16,747 --> 00:32:19,687
What did Aristotle say? It's a long, deep conversation.

522
00:32:21,387 --> 00:32:24,187
All right, Uncle Dad here, hanging out with one of the artists right next to

523
00:32:24,187 --> 00:32:25,107
our booth, which is Callie.

524
00:32:25,567 --> 00:32:29,427
I got to say I'm so excited because the energy right now is through the roof.

525
00:32:29,487 --> 00:32:31,127
Ain't that right, Mike? Well, it's Sunday.

526
00:32:32,267 --> 00:32:36,387
It's a day of worship. Day of worship indeed. What better way to worship than

527
00:32:36,387 --> 00:32:38,727
worshiping local artists? Am I right?

528
00:32:39,447 --> 00:32:41,567
That's very good, yes. I know it's good.

529
00:32:42,467 --> 00:32:45,467
Let's give it up for Sea Like the Ocean.

530
00:32:47,567 --> 00:32:50,747
How are you doing? I'm doing great. I love that introduction.

531
00:32:52,007 --> 00:32:55,287
I'm usually a pretty good introductory person, right? What do you think?

532
00:32:56,856 --> 00:33:00,876
Except when you have to say someone's last name, yes. And imagine how easy this

533
00:33:00,876 --> 00:33:02,896
is. Yes, it's just one word.

534
00:33:03,536 --> 00:33:07,216
Exactly, that's it. So Mike, you're an artist, you're an artist, see?

535
00:33:07,476 --> 00:33:15,736
Let's chat about that. Yeah, so see, who are you and what do you do?

536
00:33:17,156 --> 00:33:22,236
Okay, first of all, who am I? Who are you? Who is anyone?

537
00:33:22,796 --> 00:33:26,396
We make ourselves every day as we go. I am

538
00:33:26,396 --> 00:33:29,716
a creature in

539
00:33:29,716 --> 00:33:32,936
this planet making art as they go

540
00:33:32,936 --> 00:33:38,756
through life what do I do anything that

541
00:33:38,756 --> 00:33:42,416
seems fun mostly art but you know murals

542
00:33:42,416 --> 00:33:46,456
paintings sculptures that sort of thing yeah okay

543
00:33:46,456 --> 00:33:49,476
so so you're you're here in the

544
00:33:49,476 --> 00:33:52,396
Monterey area now but like where are.

545
00:33:52,396 --> 00:33:56,956
You from and what inspires the art that you do well I

546
00:33:56,956 --> 00:33:59,876
was originally born here but I was raised in

547
00:33:59,876 --> 00:34:02,916
Mexico and yeah the first 16

548
00:34:02,916 --> 00:34:05,976
years of my life were there but now I'm here and I'm

549
00:34:05,976 --> 00:34:08,836
way too old to care about that but

550
00:34:08,836 --> 00:34:12,376
what my art my

551
00:34:12,376 --> 00:34:15,716
feelings my feelers it's mostly really it's

552
00:34:15,716 --> 00:34:18,456
it's about the the the time in life that i'm

553
00:34:18,456 --> 00:34:21,596
living and what that feels like there's there's

554
00:34:21,596 --> 00:34:24,396
no real oh this sort of

555
00:34:24,396 --> 00:34:28,736
drives me from anywhere other than the moment so so

556
00:34:28,736 --> 00:34:32,036
the art that you are giving to the world comes

557
00:34:32,036 --> 00:34:35,056
from within your own feelings right and

558
00:34:35,056 --> 00:34:38,216
so that's a very vulnerable place

559
00:34:38,216 --> 00:34:41,236
to be as an artist to just be putting putting your

560
00:34:41,236 --> 00:34:45,016
feelings out there like that right like so how how

561
00:34:45,016 --> 00:34:47,856
does that feel for you being vulnerable in that way

562
00:34:47,856 --> 00:34:51,076
well for one i think that i have come

563
00:34:51,076 --> 00:34:54,176
to terms with considering myself a very dramatic

564
00:34:54,176 --> 00:34:57,676
person not just artists because being

565
00:34:57,676 --> 00:35:00,476
that vulnerable people are like yo come on and.

566
00:35:00,476 --> 00:35:04,616
You're like no it is what it is it's very dramatic but also

567
00:35:04,616 --> 00:35:07,476
it's to me feels very

568
00:35:07,476 --> 00:35:10,796
authentic and that's all i care about because authenticity within

569
00:35:10,796 --> 00:35:13,776
my work is the number one you know

570
00:35:13,776 --> 00:35:16,516
like uh if it's not genuine i don't

571
00:35:16,516 --> 00:35:19,596
care about it in a way so yeah it's very dramatic very

572
00:35:19,596 --> 00:35:23,076
like over the top sometimes like bro that's but

573
00:35:23,076 --> 00:35:26,196
i don't care because it's just feelings they're

574
00:35:26,196 --> 00:35:29,456
so deep at the moment and that's what it is like you

575
00:35:29,456 --> 00:35:32,336
know you know and i think to touch on what you're saying there i

576
00:35:32,336 --> 00:35:36,836
think shakespeare said it right drama is art and i think in many ways that it's

577
00:35:36,836 --> 00:35:40,436
the case right just because it's something dramatic in a negative way or even

578
00:35:40,436 --> 00:35:43,296
in a positive it doesn't matter right dramatic drama can be positive drama right

579
00:35:43,296 --> 00:35:47,396
how do you find yourself when you're displaying your artwork out there is it

580
00:35:47,396 --> 00:35:50,476
ever a challenge to get it out there or to see it through.

581
00:35:52,391 --> 00:35:56,951
I think so. I think so.

582
00:35:57,031 --> 00:36:02,011
Just putting yourself out there for people to be like, bruh, get over yourself.

583
00:36:02,391 --> 00:36:05,191
It's a thing. But it's also very cathartic.

584
00:36:05,811 --> 00:36:12,271
There's nothing like being able to pull a feeling out.

585
00:36:12,371 --> 00:36:16,551
I don't know how else to explain it. But once you can convey a feeling out very

586
00:36:16,551 --> 00:36:20,191
much like, and that's what that feels like, and you don't have to hold it anymore.

587
00:36:20,191 --> 00:36:22,971
More you don't have to like carry it it's there

588
00:36:22,971 --> 00:36:26,191
and people can relate to

589
00:36:26,191 --> 00:36:29,751
it understand see it and understand it that there's there's no better feeling

590
00:36:29,751 --> 00:36:34,471
than that it's like yeah it's very dramatic but you also feel it you also are

591
00:36:34,471 --> 00:36:40,631
experiencing exactly what that what I meant that to feel like I don't know maybe

592
00:36:40,631 --> 00:36:44,931
that's very egotistical in a way because you're like yes but But also, yes.

593
00:36:45,151 --> 00:36:48,311
You know, like I wouldn't be able to put it into words.

594
00:36:48,431 --> 00:36:53,431
You had to experience it as that was because I could never tell you what that

595
00:36:53,431 --> 00:36:55,531
feels like unless you experienced it for yourself.

596
00:36:55,731 --> 00:37:01,471
And I don't wish anyone to go through the certain things that you're trying to express through art.

597
00:37:01,551 --> 00:37:04,591
Go through because it's very painful. but if you can feel it

598
00:37:04,591 --> 00:37:08,071
through like a second lens rather you

599
00:37:08,071 --> 00:37:11,331
know like bro there's nothing like somebody understanding

600
00:37:11,331 --> 00:37:13,971
you on that level without having to go

601
00:37:13,971 --> 00:37:17,391
through that pain themselves to understand what you're going through well there's

602
00:37:17,391 --> 00:37:22,131
something about art where you as the artist create a piece and it means what

603
00:37:22,131 --> 00:37:28,131
it means to you but then people see the art and they interpret it for whatever

604
00:37:28,131 --> 00:37:32,831
it means for them when they see it you know it so So hopefully at some point

605
00:37:32,831 --> 00:37:35,251
there is a common ground,

606
00:37:35,451 --> 00:37:36,951
but if not, it's fine.

607
00:37:37,111 --> 00:37:40,151
People interpret art however they do.

608
00:37:41,531 --> 00:37:48,111
So you do a mixed bag of art. You've done murals, you've done paintings.

609
00:37:50,519 --> 00:37:54,599
If people wanted to see your art in the online world, where could they find

610
00:37:54,599 --> 00:37:56,379
you? In the online world?

611
00:37:57,339 --> 00:38:01,939
My artwork only exists on Instagram, sadly, these days.

612
00:38:03,479 --> 00:38:06,459
Which, this is where I insert my handle, I'm assuming. Yeah.

613
00:38:06,539 --> 00:38:10,639
Okay. So this is where you go at, at Art de Sevilla.

614
00:38:11,159 --> 00:38:18,279
That's A-R-T-D-E-S-E-V-I-L-L-A. And that's mostly where the artwork lives at.

615
00:38:18,279 --> 00:38:22,639
But if you want to see some work that I've done out in the world like there's

616
00:38:22,639 --> 00:38:26,879
several murals that I have done in the Monterey Peninsula including like Salinas

617
00:38:26,879 --> 00:38:34,119
and Seaside and there's a sculpture in the in San Francisco that you could see

618
00:38:34,119 --> 00:38:37,699
in the Chinese Strict you know on the St.

619
00:38:37,799 --> 00:38:44,979
Mary's Square I got to work on that monument that is also pretty cool and it's

620
00:38:44,979 --> 00:38:46,479
out in the world and you can go see

621
00:38:46,559 --> 00:38:50,219
it for free so there's that and uh yeah that's

622
00:38:50,219 --> 00:38:53,059
mostly most of the the things that you would find

623
00:38:53,059 --> 00:38:56,339
are that's that's where they're at yeah sorry well

624
00:38:56,339 --> 00:38:59,499
no that's very fair and and you know like you're you're

625
00:38:59,499 --> 00:39:02,519
seeing meeting

626
00:39:02,519 --> 00:39:06,119
you in person you're one of the most enjoyable artists at

627
00:39:06,119 --> 00:39:08,859
these events that i get to meet and so

628
00:39:08,859 --> 00:39:11,519
it's always a pleasure to talk to you and thanks for for coming on our

629
00:39:11,519 --> 00:39:14,439
show and I love your work

630
00:39:14,439 --> 00:39:17,199
and I and I feel like who you are as a

631
00:39:17,199 --> 00:39:21,279
person comes through in your artwork and it's

632
00:39:21,279 --> 00:39:24,779
just a gift to the world so thank you for for giving us for giving

633
00:39:24,779 --> 00:39:27,659
us that thank you so much for having me thank

634
00:39:27,659 --> 00:39:30,459
you so much for carrying words that's really nice and uh

635
00:39:30,459 --> 00:39:36,059
yeah no I thank you guys for having me and uh yeah then hopefully there'll be

636
00:39:36,059 --> 00:39:42,899
more one more question though i'm mexican as well very proud of it right i don't

637
00:39:42,899 --> 00:39:47,999
speak spanish but that's okay we don't judge okay so let me ask you this question

638
00:39:47,999 --> 00:39:49,339
here what is your favorite.

639
00:39:50,159 --> 00:39:53,759
Back home mexican dish you could ever have oh man there's nothing like street tacos,

640
00:39:54,299 --> 00:40:00,939
i'm sorry i am sorry i i just got back from freaking europe and through all

641
00:40:00,939 --> 00:40:04,959
those two weeks So I could think about is oh man if I could just have some tacos

642
00:40:04,959 --> 00:40:08,799
like it doesn't even matter of what just treat That goes anything,

643
00:40:09,559 --> 00:40:11,959
hands down I Love that.

644
00:40:11,999 --> 00:40:17,219
I love that and I Have to ask you one last thing. What part of Mexico are you from Jalisco?

645
00:40:17,419 --> 00:40:20,239
Okay, so my family's from each other God Oh, so we're neighbors.

646
00:40:20,519 --> 00:40:27,079
Yes You can come visit anytime. I love that over that he can't come though He's too cool.

647
00:40:27,559 --> 00:40:32,819
I mean, I'll visit Thank you so much for your time, and we'll be right back after this break.

648
00:40:36,034 --> 00:40:40,434
Yo, what up, everybody? Uncle Dad here again with Mike. Mike, say hello. Hello.

649
00:40:41,394 --> 00:40:45,094
Overtime. Say hello. Hello, hello. There we go.

650
00:40:45,174 --> 00:40:50,214
We are hanging out with probably the coolest OG on the block.

651
00:40:50,914 --> 00:40:56,074
Let's give it up for another artist, Avelino. Hi, nice to meet you guys.

652
00:40:56,354 --> 00:40:59,954
This is Avelino from Monterey. How gangster is that?

653
00:41:00,534 --> 00:41:03,354
Oh, he's gangster. Yeah, he's OG, yes. You can totally tell.

654
00:41:03,414 --> 00:41:05,834
This guy's rapping. He's down. Yes.

655
00:41:07,354 --> 00:41:09,334
Mike, since you're the artist, I'm going to hand this over to you,

656
00:41:09,354 --> 00:41:14,314
and we'll go ahead and learn about his story. So, Abelino, so you're here in Monterey.

657
00:41:14,874 --> 00:41:20,074
You're at Cali Roots. How many years have you been doing art here at Cali Roots?

658
00:41:20,814 --> 00:41:25,454
I've been working here in Monterey for about five years with my group,

659
00:41:25,694 --> 00:41:28,454
the muralists that we call Laneta Murals.

660
00:41:28,814 --> 00:41:33,914
And they hit me up about three years ago to do the first one here.

661
00:41:33,914 --> 00:41:36,894
And then from there I just be here every

662
00:41:36,894 --> 00:41:40,114
year so which is so cool so you

663
00:41:40,114 --> 00:41:43,234
do you're with a group that this mural so and we're

664
00:41:43,234 --> 00:41:46,894
here in Monterey just like do you do murals

665
00:41:46,894 --> 00:41:52,914
like specifically in this Monterey area or like all over California like where

666
00:41:52,914 --> 00:41:56,974
do people see the murals that you're associated with so we start here in Monterey

667
00:41:56,974 --> 00:42:05,314
and then we span to to seaside and then Sand City and And then we went to Salinas,

668
00:42:05,314 --> 00:42:06,814
so we have a big mural there.

669
00:42:07,594 --> 00:42:13,454
We got a contract with Caltrans and then with the city of Monterey.

670
00:42:13,474 --> 00:42:15,714
And then now we're going to...

671
00:42:16,940 --> 00:42:20,360
King city and then we're doing watsonville too

672
00:42:20,360 --> 00:42:23,300
so we we kind of like now we're growing

673
00:42:23,300 --> 00:42:27,600
and and also my my my

674
00:42:27,600 --> 00:42:30,940
partner is going to chicago to do like festivals and

675
00:42:30,940 --> 00:42:33,740
all that i just keep it down right

676
00:42:33,740 --> 00:42:36,840
here but we are lovers so we just

677
00:42:36,840 --> 00:42:40,400
got we try you have the whole bowl like

678
00:42:40,400 --> 00:42:43,600
locked up but like so I've

679
00:42:43,600 --> 00:42:47,240
seen you at a few festivals here and you're the way

680
00:42:47,240 --> 00:42:49,960
that you do your work you're very

681
00:42:49,960 --> 00:42:52,680
quick like you you put it up and

682
00:42:52,680 --> 00:42:55,460
use like you see what it is

683
00:42:55,460 --> 00:42:58,220
that you're seeing in your mind that you're portraying like

684
00:42:58,220 --> 00:43:01,060
it it's very fast and then you do

685
00:43:01,060 --> 00:43:04,580
the details slowly later as

686
00:43:04,580 --> 00:43:07,400
like the days go on so like in your

687
00:43:07,400 --> 00:43:10,060
process like do you already have it

688
00:43:10,060 --> 00:43:13,100
in mind or does it come about like as

689
00:43:13,100 --> 00:43:15,780
you're as you're doing the piece yeah kind of

690
00:43:15,780 --> 00:43:22,040
I have something in mind but it's like I just want to place the piece there

691
00:43:22,040 --> 00:43:27,200
and then it's the rest of the day so the rest of the time I trying to figure

692
00:43:27,200 --> 00:43:34,240
it out like a spontaneous like colors and all that stuff like to make.

693
00:43:34,360 --> 00:43:37,520
A piece like you know vibe and and

694
00:43:37,520 --> 00:43:41,080
and nice you know what i mean yeah so

695
00:43:41,080 --> 00:43:43,980
like here you know cali roots there's a lot uh the

696
00:43:43,980 --> 00:43:47,180
marley brothers are some of the headliners here

697
00:43:47,180 --> 00:43:51,120
and your your piece that you did here your mural is very inspired by that but

698
00:43:51,120 --> 00:43:56,760
you also have this interesting uh logo design this year that's new that's uh

699
00:43:56,760 --> 00:44:04,500
it's on your hat you have shirts of it uh and it's it's almost It's almost like the NBA or the MLB logo,

700
00:44:04,720 --> 00:44:09,660
but it's of a silhouette of a man's spray painting with the.

701
00:44:11,495 --> 00:44:17,055
Certain colors. Do you want to elaborate on more of what that is?

702
00:44:17,495 --> 00:44:20,395
Yeah, I get inspired for that logo for NBA.

703
00:44:20,995 --> 00:44:24,015
You know, that is also for baseball and all that.

704
00:44:24,715 --> 00:44:28,275
So I was thinking to design my logo.

705
00:44:28,655 --> 00:44:32,675
It was so difficult to create that, but I just saw that logo.

706
00:44:32,735 --> 00:44:35,335
The NBA is like, wait a minute.

707
00:44:35,495 --> 00:44:39,495
It just popped up to me like, wait, I can do that?

708
00:44:39,495 --> 00:44:42,495
Myself get into there and

709
00:44:42,495 --> 00:44:46,715
make kind of the same and also

710
00:44:46,715 --> 00:44:49,775
for about this mural it's like I get inspired because the

711
00:44:49,775 --> 00:44:52,795
family Marley is gonna be here so I want

712
00:44:52,795 --> 00:44:55,755
to represent like all

713
00:44:55,755 --> 00:44:58,935
the people that reggae music and all that movement

714
00:44:58,935 --> 00:45:01,755
that he creates so I just

715
00:45:01,755 --> 00:45:04,575
I just do it I just did it like

716
00:45:04,575 --> 00:45:07,355
no it's dope and i think the logo like any

717
00:45:07,355 --> 00:45:10,495
any artist who does work with a can a spray

718
00:45:10,495 --> 00:45:13,855
can would would definitely resonate with that uh what

719
00:45:13,855 --> 00:45:17,975
do you think uh uncle dad oh absolutely there's also like a certain level of

720
00:45:17,975 --> 00:45:21,615
time going back to our last conversation a certain level of drama with like

721
00:45:21,615 --> 00:45:26,495
graffiti or or um mural murals right there's a certain level of emotion attached

722
00:45:26,495 --> 00:45:30,475
to it when you do any of that stuff so i'm curious are you a fan like who is

723
00:45:30,475 --> 00:45:33,315
the the the muralist or the like a

724
00:45:33,395 --> 00:45:37,775
graffiti artist or crew that you truly get inspired, inspire, get inspiration from?

725
00:45:38,615 --> 00:45:43,595
Honestly, I don't, I don't want to be like a troll about that.

726
00:45:43,675 --> 00:45:51,395
Like that, but I, I'm not, I don't have a, like a big name on that.

727
00:45:52,536 --> 00:45:57,436
I just aspire for everybody. If I saw one thing that I like,

728
00:45:57,556 --> 00:46:04,796
even if it's a local or someone that doesn't have a name, but if I like it, I take it in mind.

729
00:46:06,096 --> 00:46:13,636
I'm being inspired for all of them. But I don't have specific people to follow, you know what I mean?

730
00:46:13,916 --> 00:46:20,336
But I love all the art, all the techniques, everything about art.

731
00:46:20,396 --> 00:46:26,256
I love it. I love that all these two, you know, the people who start doing art,

732
00:46:26,356 --> 00:46:33,196
and I love to see the new people that is growing, and I take everything from everybody.

733
00:46:33,976 --> 00:46:36,276
I love that, man. Mike, do you have any last questions? Well,

734
00:46:36,276 --> 00:46:41,616
it's beautiful. And so, Alina, where can our listeners find your art online

735
00:46:41,616 --> 00:46:43,456
so that they can check out what you're doing?

736
00:46:43,576 --> 00:46:46,376
Because, you know, we're an audio show, but we want people to see what you do.

737
00:46:46,496 --> 00:46:47,456
Where can people find you?

738
00:46:47,856 --> 00:46:51,516
Instagram, website, whatever. Yeah, I'm on Instagram and Facebook,

739
00:46:51,656 --> 00:46:58,676
Abel Sanher, A-B-E-L Sanher, so they can find me there and see what I'm doing

740
00:46:58,676 --> 00:47:02,356
there, and also they can message me if they want something,

741
00:47:02,516 --> 00:47:07,596
commission or merchandise or whatever I have there.

742
00:47:07,876 --> 00:47:10,396
Look at that, on the hustle and on the grind, I love that, man.

743
00:47:10,576 --> 00:47:12,916
Before we leave, though, I've got to ask you one last question,

744
00:47:13,016 --> 00:47:14,796
because you are, you're Mexican, correct?

745
00:47:14,956 --> 00:47:17,336
Yeah, Mexico City. Mexico City? Okay.

746
00:47:17,536 --> 00:47:19,596
What is your favorite Mexican dish, period?

747
00:47:20,216 --> 00:47:25,496
Mole. Ooh, good answer. And good mole. And mole is different throughout Mexico.

748
00:47:25,776 --> 00:47:26,716
A lot of people don't know that.

749
00:47:27,176 --> 00:47:29,436
In all the states, it's different.

750
00:47:29,956 --> 00:47:33,936
But, you know, Mexico is full of cultures there.

751
00:47:34,056 --> 00:47:40,756
It's like here in California, it's a lot of migrants from all over the world.

752
00:47:40,756 --> 00:47:44,196
So it's like Mexico City, it's also the same thing.

753
00:47:44,316 --> 00:47:48,336
Like all over the country, they just get there in that point,

754
00:47:48,496 --> 00:47:53,456
so they create their own dishes and their own culture though, so yeah.

755
00:47:53,736 --> 00:47:56,516
I love that, I still haven't been, but I gotta make that happen, right Mike?

756
00:47:57,505 --> 00:48:01,525
I've been. You have to go. If I've been there, you've got to go there.

757
00:48:01,885 --> 00:48:05,645
Yeah, I think so. How do you like it? I loved it. I love Mexico City.

758
00:48:05,925 --> 00:48:09,245
The food, the people, it was clean.

759
00:48:11,225 --> 00:48:15,925
It's such a huge city. The art is amazing, too. There's murals and art everywhere.

760
00:48:16,985 --> 00:48:20,505
We've got to get Uncle Dad down there. I think we do. Maybe that's the next

761
00:48:20,505 --> 00:48:23,965
On Location. Let's do it. Let's do it. We'll be right back after this break.

762
00:48:25,925 --> 00:48:29,105
Hey everybody this is jacob bruner from empire strikes

763
00:48:29,105 --> 00:48:31,905
brass and you are listening to uncle dad

764
00:48:31,905 --> 00:48:35,205
talks good evening everybody welcome back to

765
00:48:35,205 --> 00:48:38,125
uncle dad talks i'm with my man as always just like

766
00:48:38,125 --> 00:48:41,085
mike say hello hello hello mike we

767
00:48:41,085 --> 00:48:43,805
have a very great guest uh some would argue one of

768
00:48:43,805 --> 00:48:46,845
the best guests we ever have on the show she's funny

769
00:48:46,845 --> 00:48:50,545
she's witty she's she's exuberant she's

770
00:48:50,545 --> 00:48:54,025
talented artists artists full

771
00:48:54,025 --> 00:48:56,905
of energy the best way

772
00:48:56,905 --> 00:49:00,405
i could put it is that if there was a ball that represented

773
00:49:00,405 --> 00:49:03,045
the sun which there is she would be the

774
00:49:03,045 --> 00:49:06,245
physical interpretation of that let's give it up my friends

775
00:49:06,245 --> 00:49:10,465
to callie dunlap art well her name

776
00:49:10,465 --> 00:49:13,485
is callie dunlap and callie

777
00:49:13,485 --> 00:49:17,545
dunlap does art just like

778
00:49:17,545 --> 00:49:22,645
the ball of sun is a ball ball yeah

779
00:49:22,645 --> 00:49:25,785
i tried i tried to give you a grand uh entrance counting

780
00:49:25,785 --> 00:49:31,685
hopefully that did well i don't know it's grand yeah thank you do you approve

781
00:49:31,685 --> 00:49:36,785
or no i think i think it was the grandest intro you did this whole episode so

782
00:49:36,785 --> 00:49:41,785
very well done yeah well yeah you know what we're very excited to talk to you

783
00:49:41,785 --> 00:49:44,685
we didn't get a chance to talk to you while you were there doing your whole shebang.

784
00:49:45,205 --> 00:49:47,005
It was making sure everyone was warm.

785
00:49:47,605 --> 00:49:51,965
Yes. But you are absolutely incredibly talented.

786
00:49:52,025 --> 00:49:55,385
You've been on the show here and there, but this is your first time technically

787
00:49:55,385 --> 00:49:57,425
as a real guest. How does that feel?

788
00:49:57,925 --> 00:50:00,645
I feel warm and cozy like the sunshine.

789
00:50:02,085 --> 00:50:03,285
I was right. Awesome.

790
00:50:05,145 --> 00:50:08,725
Mike, I'll let you kick it off and then I will ping it afterwards.

791
00:50:09,005 --> 00:50:10,945
Please. Let's do big things.

792
00:50:11,445 --> 00:50:16,605
Yeah, Kelly. well uh thank you for being a guest on our on our show here as

793
00:50:16,605 --> 00:50:19,445
you are also a guest of cali roots,

794
00:50:20,005 --> 00:50:23,345
you're a muralist a mural artist as as

795
00:50:23,345 --> 00:50:29,865
other people might put it one of several here and and this is this is the third

796
00:50:29,865 --> 00:50:34,725
year you've been you've been selected as an artist for cali roots how does that

797
00:50:34,725 --> 00:50:39,725
first of all how does that feel and how does it feel being on your third year

798
00:50:39,725 --> 00:50:43,225
compared to your first year yeah okay yeah thank you guys.

799
00:50:44,209 --> 00:50:49,769
I, yeah, this is my third year doing this. It's so great. I look forward to this event every year.

800
00:50:50,389 --> 00:50:53,989
It's, you know, technically my festival here, Cali Roots. Right.

801
00:50:54,329 --> 00:50:56,129
Your name's in the top, right? Right.

802
00:50:56,589 --> 00:51:00,729
Yeah. But, you know, from the first year to now, things have changed so much.

803
00:51:00,789 --> 00:51:02,949
The first year I did this, I was so nervous.

804
00:51:03,089 --> 00:51:05,949
I was so scared. I'd never done anything like this before.

805
00:51:06,589 --> 00:51:11,369
I really, I took a big chance doing that and kind of use it as a launching point

806
00:51:11,369 --> 00:51:14,849
for me to consider myself as a full-time artist, try and take myself more seriously.

807
00:51:15,469 --> 00:51:19,049
My third year, I felt, or my second year, I felt a lot easier, kind of smooth.

808
00:51:19,209 --> 00:51:22,469
I went with the flow more. And this year, year I really went in

809
00:51:22,469 --> 00:51:25,129
doing something totally new I you know

810
00:51:25,129 --> 00:51:28,789
imagery wise and then by the last day I started

811
00:51:28,789 --> 00:51:31,569
learning new techniques from my booth neighbor or from my you

812
00:51:31,569 --> 00:51:34,249
know mural neighbors and then started kind of let

813
00:51:34,249 --> 00:51:38,749
you know I let everyone else kind of paint on it too it just became a collaborative

814
00:51:38,749 --> 00:51:43,069
piece by the end which is something I've never done before live painting and

815
00:51:43,069 --> 00:51:48,389
so it really was kind of a great learning experience yeah you explained to me

816
00:51:48,389 --> 00:51:52,369
you know a bit as you you were talking about what you wanted to do,

817
00:51:52,389 --> 00:51:54,089
something different for this mural,

818
00:51:54,229 --> 00:51:56,249
because you've also done murals at another festival,

819
00:51:56,869 --> 00:52:02,829
put on by the same group called Rebels and Renegades. So you wanted to do something a little different.

820
00:52:03,209 --> 00:52:06,809
You weren't sure. You kicked around a few ideas. And this one kind of just organically

821
00:52:06,809 --> 00:52:09,689
came to be with involving other people.

822
00:52:09,729 --> 00:52:14,309
So it kind of ended up being a communal piece, which is really fun,

823
00:52:14,469 --> 00:52:17,789
I think, for a lot of people to feel involved in that way. Yeah.

824
00:52:18,709 --> 00:52:25,669
And your style in itself is so unique. Each artist here is unique in their own

825
00:52:25,669 --> 00:52:27,109
style, but yours really sticks out.

826
00:52:27,409 --> 00:52:31,249
I see yours, and I definitely know it's yours.

827
00:52:31,329 --> 00:52:36,069
Sometimes other artists I see, it might take a moment to know who it is,

828
00:52:36,149 --> 00:52:37,649
maybe if I see the signature.

829
00:52:37,789 --> 00:52:40,529
But how would you describe your art style?

830
00:52:41,815 --> 00:52:48,255
Well, I don't know the right words exactly, like one succinct name to say what

831
00:52:48,255 --> 00:52:51,075
my style is. But what I'm trying to do is explore colors and light.

832
00:52:51,395 --> 00:52:57,035
What I really want to do is describe the feeling of a place rather than just the view of a place.

833
00:52:57,695 --> 00:53:00,515
Outdoors have always been a teacher and a great part of my life.

834
00:53:00,635 --> 00:53:05,295
And I feel like I really want to express a feeling so that the viewer can have

835
00:53:05,295 --> 00:53:08,155
a connection to a place and they can make their own.

836
00:53:09,555 --> 00:53:12,495
They can they can really just you know do their own personal thing

837
00:53:12,495 --> 00:53:15,415
with it so that's kind of what i want to do i want it to be peaceful

838
00:53:15,415 --> 00:53:20,735
and colorful all at the same time and really just be more about a feeling yeah

839
00:53:20,735 --> 00:53:26,515
i wanted to oh god oh you go ahead yeah i wanted to actually touch on that i

840
00:53:26,515 --> 00:53:33,595
don't know if i've ever told you this before callie but your art uh is one of my top 10 that i love

841
00:53:33,635 --> 00:53:36,955
looking at the reason being is because it really like

842
00:53:36,955 --> 00:53:39,755
you're talking about nature being a teacher your art

843
00:53:39,755 --> 00:53:42,995
almost feels like that to me where when i look at it it kind

844
00:53:42,995 --> 00:53:46,855
of helps me almost see the things i need to work through if that makes sense

845
00:53:46,855 --> 00:53:51,035
in very different ways you know obviously you know you know me on a more personal

846
00:53:51,035 --> 00:53:54,015
level and that's you know that's nothing to do with that but because i know

847
00:53:54,015 --> 00:53:57,715
you on a personal level and because i know what your art means to you and what

848
00:53:57,715 --> 00:54:02,815
i see i want you to know that your art speaks to me and i'm sure many people in ways

849
00:54:02,935 --> 00:54:05,695
that that feels almost transcendent that allows

850
00:54:05,695 --> 00:54:08,795
me to work through the things that i've been through which

851
00:54:08,795 --> 00:54:13,215
i'm sure you're obviously aware of and it's been phenomenal to

852
00:54:13,215 --> 00:54:15,975
see your art continually grow from when i first met you

853
00:54:15,975 --> 00:54:20,975
to now and seeing you seeing you also in your element i've never really seen

854
00:54:20,975 --> 00:54:26,535
that before and so seeing you in your element was so captivating to see somebody

855
00:54:26,535 --> 00:54:31,395
you know so into their project and figuring it out and working things through

856
00:54:31,395 --> 00:54:35,355
right and what would make sense and what doesn't make sense. And.

857
00:54:36,405 --> 00:54:39,825
I think, you know, kind of going back to your comment about nature being the

858
00:54:39,825 --> 00:54:42,525
teacher, in many ways, your art is an upcoming teacher.

859
00:54:42,785 --> 00:54:46,725
And I think that is, I don't know, very, very beautiful in many ways.

860
00:54:46,745 --> 00:54:48,605
Thank you so much. Don't make me cry.

861
00:54:50,565 --> 00:54:54,685
Oh, sorry. One other thing I would just add really quick is I used to paint

862
00:54:54,685 --> 00:54:57,325
very realistic paintings and spend months on them.

863
00:54:57,365 --> 00:55:01,225
And now my style has totally changed mostly because my medium changed.

864
00:55:01,425 --> 00:55:04,045
So I used to do that in oils and now I'm using acrylics. And a

865
00:55:04,045 --> 00:55:06,805
lot of that that i have learned to you know

866
00:55:06,805 --> 00:55:09,385
step back and look at and do something else and things like that where it

867
00:55:09,385 --> 00:55:12,465
builds on itself but i have no plan i know

868
00:55:12,465 --> 00:55:15,365
that i have a thing that i want to like portray like this

869
00:55:15,365 --> 00:55:18,245
year at cali roots i wanted to do fog so i knew

870
00:55:18,245 --> 00:55:20,945
that it would build on itself and what i learned in the beginning was to really

871
00:55:20,945 --> 00:55:23,745
trust the process of it and i think a lot of that has to do with nature too

872
00:55:23,745 --> 00:55:26,745
and how you can learn about yourself and so i really appreciate

873
00:55:26,745 --> 00:55:29,645
that you feel that when you absolutely and i think actually kind

874
00:55:29,645 --> 00:55:32,505
of what you're saying too i think a lot of people sometimes die on the idea of

875
00:55:32,505 --> 00:55:35,265
this is my belief of what my art needs to be but i

876
00:55:35,265 --> 00:55:38,065
don't think it needs to be that it needs to be you know kevin smith says it

877
00:55:38,065 --> 00:55:40,965
the best it's about having the right idea right people go to war over beliefs

878
00:55:40,965 --> 00:55:43,705
no one goes over war of ideas right all right

879
00:55:43,705 --> 00:55:48,085
so yeah your art is so great on that because it is just an idea and then it

880
00:55:48,085 --> 00:55:52,645
grows from organically into something else right yeah it's whatever it is and

881
00:55:52,645 --> 00:55:57,005
so sorry am i gonna mean to i just i've always wanted to say that so thank you

882
00:55:57,005 --> 00:56:01,685
so much yeah of course thank you how dare you to say that to her on this show.

883
00:56:02,045 --> 00:56:06,185
It is great. And I feel the same way.

884
00:56:06,265 --> 00:56:10,285
You know, it's one of the things that's always attracted me to Callie's artwork

885
00:56:10,285 --> 00:56:15,445
and so many people, you know, helping support her at the booth this year.

886
00:56:16,225 --> 00:56:22,205
It's been great getting to see. Some people even cried when they were purchasing some of her art.

887
00:56:22,345 --> 00:56:27,485
So it definitely, you know, sparks more feelings and not just,

888
00:56:27,485 --> 00:56:29,985
Oh, hey, look at this mountain and this pretty river.

889
00:56:30,125 --> 00:56:34,505
And it looks like it's a painted version of a picture. It's much more.

890
00:56:34,665 --> 00:56:39,465
And so it's, yeah, it's always, it's great to see that up close and personal.

891
00:56:41,480 --> 00:56:44,820
That being said where can if

892
00:56:44,820 --> 00:56:48,940
they haven't already listened to our past episodes where can our audience see

893
00:56:48,940 --> 00:56:54,840
your art up and close and personal you can find my artwork on social media at

894
00:56:54,840 --> 00:57:02,240
cali dunlap art or cali dunlap art uncle dad likes to say dot com that's my

895
00:57:02,240 --> 00:57:04,460
website all my My socials are Cali Dunlap Art.

896
00:57:04,940 --> 00:57:08,140
I think that's what's going on.

897
00:57:08,540 --> 00:57:14,940
Yeah. So I have one last thing to ask you. As we do, we love to ask favorite questions here.

898
00:57:16,300 --> 00:57:23,440
So who is your favorite act at Cali Roots this year? It is your festival, so. Ice Cube, for sure.

899
00:57:25,120 --> 00:57:28,080
Absolutely, absolutely. It was a good day, you know?

900
00:57:28,420 --> 00:57:32,280
Yeah. Yeah, yeah. we got to

901
00:57:32,280 --> 00:57:35,060
take a break and i got to take her to a date to see

902
00:57:35,060 --> 00:57:37,940
ice cubes so oh i gotta insert all

903
00:57:37,940 --> 00:57:41,060
the all the swooning sounds now callie thank you

904
00:57:41,060 --> 00:57:43,800
so much for taking the time and every time you're part

905
00:57:43,800 --> 00:57:46,600
of the show it's always something magical you always add a an

906
00:57:46,600 --> 00:57:49,780
element of fun to any show that we do and

907
00:57:49,780 --> 00:57:53,460
not only is it in part of our show but your art is also just a great representation

908
00:57:53,460 --> 00:57:59,800
of you and thank you so much for being in being in mike's corner thank you uncle

909
00:57:59,800 --> 00:58:07,600
dad thank you michael oh michael hey there wow that's the audience first right there.

910
00:58:10,200 --> 00:58:15,040
All right everybody welcome to our final interview of the weekend uh let's give

911
00:58:15,040 --> 00:58:19,300
it up mike actually say hello real quick hey hello hello that's right mike is

912
00:58:19,300 --> 00:58:22,480
here and we're not Not alone, we're with another super stud,

913
00:58:22,720 --> 00:58:26,220
a super, super duper stud, some would say,

914
00:58:26,860 --> 00:58:28,820
the highest of all studs.

915
00:58:29,200 --> 00:58:34,080
Let's give it up for the co-founder of NBARC, Dustin Moore. How are you?

916
00:58:34,640 --> 00:58:37,420
I'm great, Uncle Dad. It's a pleasure to be here with you and Mike today.

917
00:58:38,020 --> 00:58:41,400
It is a pleasure to have you here to talk about one of my favorite things in

918
00:58:41,400 --> 00:58:43,060
the entire world, and that's cannabis.

919
00:58:43,700 --> 00:58:46,420
But before we dive into that, can you give our audience just a quick little

920
00:58:46,420 --> 00:58:49,520
overview of who you are, what you do, and all that good stuff?

921
00:58:50,040 --> 00:58:54,880
I've been a cannabis advocate since the ripe age of nine. My dad was a patient.

922
00:58:55,260 --> 00:58:59,240
Cannabis saved his life. And from that moment forward, normalizing cannabis

923
00:58:59,240 --> 00:59:01,920
responsibly has been my biggest charge.

924
00:59:02,080 --> 00:59:06,600
So I've worked on policy for the better part of a decade. I've been an operator for about a decade now.

925
00:59:06,700 --> 00:59:10,860
I spent a lot of time in the 2015 space, but I'm cannabis through and through.

926
00:59:11,320 --> 00:59:13,320
I love that. And what do you do for MBARC?

927
00:59:14,188 --> 00:59:18,068
So my wife, best friend, and I founded Embark in 2019.

928
00:59:18,668 --> 00:59:23,148
And honestly, everything from our first store, from building the shelves and

929
00:59:23,148 --> 00:59:26,068
cleaning the toilets, to running the registers, all the way up to all the expansion

930
00:59:26,068 --> 00:59:29,468
efforts, the festival work we do, and everything in between.

931
00:59:30,088 --> 00:59:33,848
That's amazing. And honestly, Embark hasn't slowed down, right?

932
00:59:33,928 --> 00:59:36,588
You guys are growing rapidly. Is that correct?

933
00:59:36,948 --> 00:59:40,808
Yeah, we opened our 14th and 15th stores in the same day just a couple weeks

934
00:59:40,808 --> 00:59:44,548
ago. We've got a half dozen festivals and fairs slated for the summer,

935
00:59:44,608 --> 00:59:48,948
and we're really trying to bring cannabis to the masses in a very responsible way.

936
00:59:49,348 --> 00:59:52,488
I love that. Mike, I know you're all about being responsible.

937
00:59:52,768 --> 00:59:59,068
So what are your thoughts on cannabis? Do you have any questions for Dustin?

938
00:59:59,708 --> 01:00:04,008
One that just came up, and it was because you mentioned you were an advocate

939
01:00:04,008 --> 01:00:07,188
for it, and it helped your father with, I guess, some kind of sickness.

940
01:00:07,188 --> 01:00:15,448
Greatness so my mom has ms and she developed really late in life and she loves me to bring her.

941
01:00:16,128 --> 01:00:19,508
Weed gummies because it helps but let's

942
01:00:19,508 --> 01:00:22,548
just say her partner isn't always as supportive of because of

943
01:00:22,548 --> 01:00:26,608
his own beliefs of what we does like how would you quickly break it down or

944
01:00:26,608 --> 01:00:31,148
explain to people like that they're there to actually help and it's not you

945
01:00:31,148 --> 01:00:35,168
know it's not a harmful thing at this point that's the 64 million dollar question

946
01:00:35,168 --> 01:00:39,528
that we face every day i think the The stigma of cannabis has persisted for hundreds of years.

947
01:00:39,768 --> 01:00:44,268
I think if you look back thousands of years, cannabis has been acceptable effectively

948
01:00:44,268 --> 01:00:45,768
up until the last century.

949
01:00:45,948 --> 01:00:50,708
And in the last century, cannabis really became criminalized as a way to ostracize the other.

950
01:00:50,868 --> 01:00:56,828
And it's racist policies to effectively separate society and to demonize some.

951
01:00:57,208 --> 01:01:02,088
I think you can look back to California. It was used to demonize the Mexican

952
01:01:02,088 --> 01:01:06,628
population. then you look at the jazz era and how it was used to really criminalize people of color.

953
01:01:06,728 --> 01:01:10,088
And unfortunately, you know, the media really took off in that direction.

954
01:01:10,188 --> 01:01:13,368
But I think what we've seen just even in the last decade or so,

955
01:01:13,428 --> 01:01:16,468
the progress of state by state legalization, now this federal push,

956
01:01:16,588 --> 01:01:19,968
you're starting to see, you know, studies coming out that cannabis has a larger

957
01:01:19,968 --> 01:01:22,088
daily consumption rate than alcohol.

958
01:01:22,408 --> 01:01:26,148
So unfortunately, there is no single answer. I think that, you know,

959
01:01:26,148 --> 01:01:27,628
the proof is in the pudding as well.

960
01:01:27,708 --> 01:01:31,268
I think if your mother is suffering and her partner says, says, Hey, I don't like this.

961
01:01:31,308 --> 01:01:34,168
I mean, the question is, is that stigma greater than your mother's enjoyment

962
01:01:34,168 --> 01:01:35,988
of life? And I think that's the question I would pose.

963
01:01:36,730 --> 01:01:41,750
Thank you. All right. I'll send my $64 million over as soon as I get it in the account. Thank you.

964
01:01:43,790 --> 01:01:46,290
You know, that's actually, I never really thought about it like that.

965
01:01:46,290 --> 01:01:48,330
That's such a great way to look at that.

966
01:01:48,490 --> 01:01:51,310
Now, I'm curious when you, in being in this industry, you know,

967
01:01:51,370 --> 01:01:55,570
what has for you been the biggest current challenge of being in this industry?

968
01:01:55,730 --> 01:01:59,310
It's the stigma. I think we all fight it, whether it's a new bank that we're

969
01:01:59,310 --> 01:02:02,910
working with, it's a new landlord we're trying to lease leases space from,

970
01:02:03,050 --> 01:02:06,410
you know, whether it's the scared, you know, the scared city council member

971
01:02:06,410 --> 01:02:08,690
who just says, Hey, this is going to, this is going to kill the kids.

972
01:02:08,730 --> 01:02:12,810
The hardest part for me is like, we have to promise somebody an outcome that's

973
01:02:12,810 --> 01:02:15,490
going to be favorable without proof of doing it.

974
01:02:15,530 --> 01:02:18,850
They, people have to just believe that what we're going to do is actually going

975
01:02:18,850 --> 01:02:23,150
to be beneficial and without, you know, understanding the history of how we

976
01:02:23,150 --> 01:02:24,290
got here, it's just so hard to do.

977
01:02:24,390 --> 01:02:28,170
So I think it's just changing hearts and minds is my biggest challenge on a daily basis.

978
01:02:28,850 --> 01:02:31,210
Yeah. That does sound like that would be pretty difficult. Cause I imagine like,

979
01:02:31,210 --> 01:02:33,410
Like, especially for those kind of like, you know, what Mike was saying about

980
01:02:33,410 --> 01:02:37,130
his stepfather, you know, how do you get somebody to change their views when

981
01:02:37,130 --> 01:02:38,950
they've been raised or whatever way, right?

982
01:02:39,230 --> 01:02:42,950
There really is no answer for that, right? Just you have to show them physical

983
01:02:42,950 --> 01:02:45,090
proof, I guess, right? Is that the only way to do so?

984
01:02:45,910 --> 01:02:48,430
That's what we found. I mean, physical proof, I'll give you an example.

985
01:02:48,570 --> 01:02:51,690
One of the first cities we opened in, we had a city council member that stood

986
01:02:51,690 --> 01:02:54,270
in front of us and, you know, voted against our permit.

987
01:02:54,270 --> 01:02:57,990
We ultimately prevailed, but she voted against our permit because the perceived

988
01:02:57,990 --> 01:03:00,610
proximity to a high school, even though we were over a thousand feet,

989
01:03:00,770 --> 01:03:02,950
she thought that this was going to corrupt the community.

990
01:03:03,330 --> 01:03:04,970
And now that same council member,

991
01:03:05,050 --> 01:03:08,750
after we got open, we partnered with the school in a very sensible way.

992
01:03:08,870 --> 01:03:12,090
You know, I've been funding, you know, drug afterschool, youth programs,

993
01:03:12,370 --> 01:03:13,330
drug education programs.

994
01:03:13,790 --> 01:03:18,450
She's now one of the people that calls into new cities that we go into and says, hey, I got it wrong.

995
01:03:18,670 --> 01:03:21,510
You've got to trust these folks. They know what they're doing and they'll deliver

996
01:03:21,510 --> 01:03:23,090
something that your community will be proud of.

997
01:03:23,920 --> 01:03:26,800
That's incredible. Mike, I know you said you had another question you wanted to ask him.

998
01:03:27,360 --> 01:03:31,140
Well, I mean, that's awesome because I know sometimes in Sacramento,

999
01:03:31,240 --> 01:03:36,820
it can be on the line of conservative and also the other side.

1000
01:03:37,280 --> 01:03:42,860
But just real quick, you said you have 14 or 15 stores. Are they all in Sacramento

1001
01:03:42,860 --> 01:03:44,220
or are they all over California?

1002
01:03:44,980 --> 01:03:48,920
We're all over California. People always ask, why aren't you national?

1003
01:03:49,080 --> 01:03:50,880
It's like, well, we're the fourth or fifth largest economy.

1004
01:03:51,140 --> 01:03:54,500
There's still 60% of the state that doesn't allow for cannabis.

1005
01:03:54,820 --> 01:03:58,300
So we're going to be here for a long time, having those tough conversations.

1006
01:03:59,580 --> 01:04:01,520
Slowly changing the conversation.

1007
01:04:02,040 --> 01:04:06,460
And what keeps you guys, I know it's a very competitive market.

1008
01:04:06,720 --> 01:04:10,780
There's tons of weed companies. What do you think separates y'all from everybody

1009
01:04:10,780 --> 01:04:13,180
else that makes you so successful?

1010
01:04:14,060 --> 01:04:17,500
We only carry the best that California has to offer. So for us,

1011
01:04:17,500 --> 01:04:19,820
We don't own any products. We're not vertically integrated.

1012
01:04:20,100 --> 01:04:23,340
You know, our customers and our guides, our guides are bud tenders.

1013
01:04:23,420 --> 01:04:26,380
You know, they spend their time researching the best products that California

1014
01:04:26,380 --> 01:04:27,800
has to offer. And that's what we put forward.

1015
01:04:27,940 --> 01:04:31,680
I think we have a differentiated experience because we don't charge slotting fees.

1016
01:04:32,460 --> 01:04:36,020
We simply just carry the best products. And we pair that with what we do in

1017
01:04:36,020 --> 01:04:40,120
the live event space to create this ecosystem that creates a year-round experience

1018
01:04:40,120 --> 01:04:44,360
for consumers, you know, that is different from what others in the market are offering.

1019
01:04:44,940 --> 01:04:48,400
You know, speaking of the live event space, we met you at Cali Roots,

1020
01:04:48,400 --> 01:04:50,400
and that's what this is about, Cali Roots coverage.

1021
01:04:51,400 --> 01:04:55,280
And what was that like to get a part of Cali Roots? Was that something you've

1022
01:04:55,280 --> 01:04:56,980
done? That was the first time you guys have ever done that before.

1023
01:04:57,768 --> 01:04:59,928
That was the first time at Cali Roots. We've been working, you know,

1024
01:04:59,948 --> 01:05:02,508
outside lands. This will be our fourth year of having, you know,

1025
01:05:02,508 --> 01:05:06,108
done that live sales and consumption event in Golden Gate Park.

1026
01:05:06,328 --> 01:05:09,968
We actually helped permit some of the very first licensed cannabis events in

1027
01:05:09,968 --> 01:05:10,908
the world here in Sacramento.

1028
01:05:10,988 --> 01:05:14,168
And it is a big, big part of our business. But like, you know,

1029
01:05:14,168 --> 01:05:18,908
sitting in Monterey on Sunday night, you know, watching Revolution wrap up and

1030
01:05:18,908 --> 01:05:23,168
realizing that that was the same stage that Jimi Hendrix had burned his guitar.

1031
01:05:23,508 --> 01:05:26,848
And just like 100 yards away, we were legally selling cannabis.

1032
01:05:26,848 --> 01:05:29,328
It's like all of the folks that night that were watching Jimmy,

1033
01:05:29,448 --> 01:05:31,628
I know that they were consuming just as we were.

1034
01:05:31,928 --> 01:05:36,168
But I just had to think about, you know, could they imagine that,

1035
01:05:36,168 --> 01:05:37,628
you know, that that could legally happen?

1036
01:05:37,728 --> 01:05:41,148
So that was a pinch me moment where I felt like, you know, as we have these

1037
01:05:41,148 --> 01:05:45,408
very small wins along the way that that like just set on me is like,

1038
01:05:45,488 --> 01:05:47,108
wow, this is a really big deal. This is a historic.

1039
01:05:47,308 --> 01:05:51,268
Wow. That's so I didn't. To be honest, I didn't know that that happened at that stage.

1040
01:05:51,928 --> 01:05:56,628
Did you know that, Mike? Monterey Pop Festival. Wow. No, I didn't know that. That's awesome.

1041
01:05:56,848 --> 01:05:59,488
No, I mean, there's been lots of great things on that stage,

1042
01:05:59,508 --> 01:06:01,188
I'm sure, right? I mean, Monterey.

1043
01:06:02,008 --> 01:06:06,048
Wow, that's amazing. So before we wrap up here, thank you for taking the time.

1044
01:06:06,188 --> 01:06:08,488
I want to ask you some fun questions, if that's okay. We all like that.

1045
01:06:10,428 --> 01:06:16,408
You know, when we partake in cannabis, we all know about the great munchies, right?

1046
01:06:16,788 --> 01:06:22,068
What is your go-to weed snack after a nice, good burn?

1047
01:06:22,628 --> 01:06:25,428
As as a mayor as embarrassing as this

1048
01:06:25,428 --> 01:06:28,188
may sound and it's been true for a long time but like

1049
01:06:28,188 --> 01:06:31,088
uncrustables are like my kryptonite like if it was incredible

1050
01:06:31,088 --> 01:06:34,968
i'm gonna crush a box among i mean it's the most unhealthy route i mean i know

1051
01:06:34,968 --> 01:06:38,828
some people like oh i have an orange or an apple like no i'm all about the uncrustables

1052
01:06:38,828 --> 01:06:46,068
mike do you know what those are yes i know what they are i i do thank you he's

1053
01:06:46,068 --> 01:06:50,708
a healthy guy that's i gotta make sure you know but those are absolutely incredible oh Oh, my gosh.

1054
01:06:50,788 --> 01:06:56,008
And what is your top three stonier movies? Oh, my gosh.

1055
01:06:56,748 --> 01:07:00,308
Wow. That's that is a great question. I would say, you know,

1056
01:07:00,308 --> 01:07:04,668
Friday is definitely up there. Anything in the Cheech and Chong genre.

1057
01:07:06,308 --> 01:07:11,008
And I would say like more recent, probably cliche, but Pineapple Express is

1058
01:07:11,008 --> 01:07:13,468
one that I get a good kick out of.

1059
01:07:14,450 --> 01:07:17,250
Okay okay what about super troopers you're

1060
01:07:17,250 --> 01:07:20,010
a fan of that movie oh my god yeah that that's so that would be

1061
01:07:20,010 --> 01:07:22,730
i i don't think i could limit it to three we could probably spend a half an hour

1062
01:07:22,730 --> 01:07:25,110
listening movies right now and those were just like kind of the ones that were

1063
01:07:25,110 --> 01:07:28,910
rattling around at the front and then what are your thoughts when being super

1064
01:07:28,910 --> 01:07:33,610
stoned and watching bruce willis movies it can be scary would you say it can

1065
01:07:33,610 --> 01:07:37,490
be scary depends you know like depends on no no it's it's it's definitely it

1066
01:07:37,490 --> 01:07:42,570
can be intense depending on what where you're watching if you've got a good home theater,

1067
01:07:42,730 --> 01:07:44,670
you can definitely rock yourself.

1068
01:07:45,390 --> 01:07:47,670
Mike, what do you think would be your favorite Bruce Willis movie to watch?

1069
01:07:49,090 --> 01:07:51,950
Well, yeah, not one where he's crawling around in an air duct,

1070
01:07:52,130 --> 01:07:54,070
but maybe Cop Out, right?

1071
01:07:54,230 --> 01:07:57,670
Cop Out, you know, have some laugh. Maybe we'll...

1072
01:07:58,850 --> 01:08:01,230
Oh, take it easy.

1073
01:08:02,690 --> 01:08:05,950
Dustin, it's been such a fun time talking to you, really, and Mike,

1074
01:08:05,990 --> 01:08:07,590
before we leave, do you have any last questions?

1075
01:08:08,410 --> 01:08:12,990
Yeah, Dustin, what's your go-to I usually use weed for helping me sleep.

1076
01:08:13,190 --> 01:08:16,310
What's your go-to sleepy time weed product?

1077
01:08:16,930 --> 01:08:22,210
So I'm an edibles for sleep guy. And I think the three products that I use interchangeably,

1078
01:08:22,210 --> 01:08:24,990
you build up a tolerance to one, you can move to the other.

1079
01:08:25,050 --> 01:08:30,510
But it's Space Gems, Wild, and then the Kiva Kaminos. Those three can be rotated

1080
01:08:30,510 --> 01:08:32,010
in and out and do a great job.

1081
01:08:32,190 --> 01:08:35,870
I'm an insomniac, and that definitely puts me to sleep every night.

1082
01:08:36,590 --> 01:08:41,870
All right, good. No, I do use the Kiva, so I'll try the other two. Thank you very much.

1083
01:08:42,250 --> 01:08:46,510
And a shout out to Space Gem. She's an ice water hash, small producer,

1084
01:08:46,730 --> 01:08:48,350
and some of the best edibles I've ever had.

1085
01:08:48,690 --> 01:08:53,070
Oh, okay. Awesome. And before we leave, where can our audience learn more about

1086
01:08:53,070 --> 01:08:55,510
your brand and connect with you and all that good stuff?

1087
01:08:56,090 --> 01:09:00,150
Go Embark and Embark Supply, our handles online, our website.

1088
01:09:00,430 --> 01:09:04,270
And we'd love folks to check us out. We're going to be everywhere in California.

1089
01:09:04,270 --> 01:09:07,810
So, you know, we can't be more than a 30 minute drive from where you live if you live in California.

1090
01:09:08,490 --> 01:09:13,190
I love that. Go check them out. Go smoke some weed and do it responsibly and

1091
01:09:13,190 --> 01:09:16,370
have a great time while doing it. We'll see you all later. Thank you.

1092
01:09:17,170 --> 01:09:20,850
Hey, everyone. Thanks for listening to this week's episode of Uncle Dad Talks.

1093
01:09:21,190 --> 01:09:24,870
I'm Uncle Dad and I'm usually joined by your favorite co-host,

1094
01:09:25,070 --> 01:09:27,510
Mike Hampton, or as we like to call him, Just Mike.

1095
01:09:27,930 --> 01:09:30,370
Just wanted to give a quick little shout out to our Instagram.

1096
01:09:30,370 --> 01:09:34,170
Please give us a follow at UncleDadTalks on Instagram.

1097
01:09:34,330 --> 01:09:39,030
That is one word, UncleDadTalks. And be sure to follow us for a lot of fun.

1098
01:09:39,250 --> 01:09:41,430
We post reels, pics, a bunch of

1099
01:09:41,430 --> 01:09:44,850
other great things there. We're doing more often, we're doing giveaways.

1100
01:09:45,130 --> 01:09:49,190
So be a part of that. Be a part of our UncleDad family. We appreciate it.

1101
01:09:49,270 --> 01:09:53,030
And as always, we appreciate you listening. And we appreciate you being a part of the show.

1102
01:09:53,370 --> 01:09:56,890
And if you also want to kind of see what Mike is up to as well,

1103
01:09:56,890 --> 01:10:02,050
be sure to follow him on Instagram at Mike Hampton Art alright everybody remember

1104
01:10:02,050 --> 01:10:07,430
we're not uncles we're not dads we're just someone you can talk to and we'll see you all next week.